Blogs

  • The Science of Marketing Science

    In the summer of 2017, I left Hollywood and headed back to my hometown of Selah in central Washington. It was to be a significant career change, transitioning my marketing company from entertainment to agriculture. During my 18 years living in Los…

  • Defining Tenderness: The Story of Frank's Discovery

    When I was growing up my large family consumed more hamburger than steak. Each birthday we picked the dinner we wanted. I remember years of lasagna and pizza on my sibling’s birthdays. I always chose T-bone steak and I am sure my parents adjusted…

  • Irrigated Pastures for Livestock

    # IRRIGATED PASTURES FOR LIVESTOCK Forage Production Goals: A well-managed irrigated pasture can supply most of the nutritional requirements of grazing animals. Managed irrigated forage is high in digestible nutrients. Livestock animals harvest the…

  • It's Not the Cooks Fault!

    As the daughter of a cattle rancher and home economics teacher I heard it all growing up. Tender beef is possible if you can find a way to break down that fibrous muscle tissue…just beat it, soak it, marinate it, salt it, age it, add fat and on and…

  • Talking Tenet™ Tenderness

    __What makes a perfect steak? __ That’s where the search should begin. From the beef industry to the beef consumer, this is obviously a very subjective question, but a question where you’re likely to find “tenderness” as a universal factor. Some…