Blogs
The Science of Marketing Science
In the summer of 2017, I left Hollywood and headed back to my hometown of Selah in central Washington. It was to be a significant career change, transitioning my marketing company from entertainment to agriculture. During my 18 years living in Los…
Defining Tenderness: The Story of Frank's Discovery
When I was growing up my large family consumed more hamburger than steak. Each birthday we picked the dinner we wanted. I remember years of lasagna and pizza on my sibling’s birthdays. I always chose T-bone steak and I am sure my parents adjusted…
Irrigated Pastures for Livestock
# IRRIGATED PASTURES FOR LIVESTOCK Forage Production Goals: A well-managed irrigated pasture can supply most of the nutritional requirements of grazing animals. Managed irrigated forage is high in digestible nutrients. Livestock animals harvest the…
It's Not the Cooks Fault!
As the daughter of a cattle rancher and home economics teacher I heard it all growing up. Tender beef is possible if you can find a way to break down that fibrous muscle tissue…just beat it, soak it, marinate it, salt it, age it, add fat and on and…
Talking Tenet™ Tenderness
__What makes a perfect steak? __ That’s where the search should begin. From the beef industry to the beef consumer, this is obviously a very subjective question, but a question where you’re likely to find “tenderness” as a universal factor. Some…
